Services

Editorial

Editorial Services:
Book Design; Cover Design, Typesetting
Photobook Design
Ebook Design
Digital Publication Design
Brochure and Catalogue Design
Print Production

Branding

Branding Services:
Brand Strategy
Brand Identity Design
Brand Guidelines
Brand Naming
Tagline Creation

Advertising

Advertising Services:
Creative Concept Development
Ad Design and Production
DTP

Web & Digital

Web & Digital Services:
Website Design 
Search Engine Optimisation
Email Design

Art & Illustration

Visual Art Services:
Commissioned Artwork
Murals
Art Consultation
Art Event Reporting  

Graphic Art Services:
Concept Art
AI Art

Illustration Services:
Editorial Illustration
Infographic Design
Advertising Illustration
Character Design
Storyboarding

Products

Shop

Physical Products:
Original Artwork

Learn

Blog

Blog:
Self-Publishing

About

Introduction

Riaan Wilmans Art and Design Studio, situated in Pretoria, South Africa, specialises in book design and visual art, catering to clients globally, with a focus on self-publishing authors, trade publishers, university presses, interior designers, interior architects, architects and art collectors.

Riaan conducts meetings at Mesh Club Rosebank in the Keyes Art Mile, Johannesburg, or at Spaza co-work space in the Karoo Lifestyle precinct, Pretoria, although the majority of client interactions occur via email: info@riaanwilmans.co.za.

Background and Experience

Boasting over a decade of experience in Visual Art within private studio practice, Riaan honed his expertise to include both print and digital design, culminating in a BTech in Multimedia obtained in 2012.

Vision and Mission

This professional evolution prompted the rebranding of his creative studio, now with a renewed mission: to assist in visually realising others’ ideas as well.

Unique Selling Proposition (USP)

Riaan’s creative methodology is underscored by a commitment to craftsmanship over mass production and the often resulting generic aesthetics. His goal is consistently to unearth and visually express the intrinsic emotion and core concept of each project.

Personal Story

Equipped with a BTech in Multimedia and a decade’s worth of visual art experience, Riaan accrued further invaluable expertise across diverse domains: as a Graphic Artist in Landscape Architecture, as a Graphic Designer in Advertising, as a Graphic Design Lecturer in Higher Education, and in Publishing as both a Litho Printer and Graphic Designer. This wealth of experience paved the way for establishing his own enterprise.

Clientele and Achievements

Presently, Riaan collaborates with three eminent Social Science publishers: HSRC in South Africa, Royal Collins in China, and Boydell & Brewer in the UK.

A notable achievement includes becoming the HSRC’s ‘go-to designer’ for their most demanding titles, leading to the reimagining of their most prestigious series: ‘State of the Nation’ and ‘Voices of Liberation’.

A Letter of Recommendation is available here.

 

Services:

Editorial

Editorial Services:
Book Design
Digital Publication Design
Brochure and Catalogue Design
Print Production

Branding

Branding Services:
Brand Strategy
Brand Identity Design
Brand Guidelines
Brand Naming
Tagline Creation

Advertising

Advertising Services:
Creative Concept Development
Ad Design and Production
DTP

Web & 

Digital

Web & Digital Services:
Website design 
Search Engine Optimisation
Email design

Art & 

Illustration

Visual Art Services:
Commissioned Artwork
Murals
Art Consultation
Art Event Reporting  
Graphic Art Services:
Concept Art
AI Art
Illustration Services:
Book Illustration
Editorial Illustration
Advertising Illustration
Character Design
Storyboarding

Products:

Shop

Physical Products:
Original Artwork

Learn:

Blog

Blog:
Self-Publishing

Portfolio

About

Specialising in bespoke book design and visual art. Serving international clients with a focus on self-publishers and academic institutions. 

A synthesis of over a decade in visual art and advanced multimedia design informs Riaan’s mission to visually manifest your ideas with a unique touch.

Riaan’s diverse background has led to partnerships with leading publishers like HSRC, Royal Collins, and Boydell & Brewer, enhancing prestigious series and challenging titles.

Experience the craft that elevates ideas to art. View Riaan’s portfolio and start your project at info@riaanwilmans.co.za.

Packages:

book cover design

Book Launch

Cover design, interior book design, ebook design, author website design, promotional materials for advertising the book such as posters, banners, and social media graphics.

typesetting interior formatting

Publication

Editorial design for books/magazines, cover design, illustration and graphic art for book covers and interiors, advertisement designs for promoting the books.

brand design corporate identity design visual identity design

Corporate Identity

Brand design (logo, business cards, letterhead, brand guidelines), website design, editorial design for corporate reports and presentations, advertising materials for both print and digital.

advertising design

Advertising 

This includes ad campaign design, social media graphics and Google Ads, as well as website design.

web design

Ecommerce

Website design with e-commerce integration, graphic design, advertising materials for social media and Google Ads, and branding for the online store.

SEO search engine optimisation

SEO & Analytics

Keyword research, SEO audit, on-page SEO, off-page SEO, content creation and optimisation, technical SEO, local SEO, SEO analytics and reporting, competitor analysis, and SEO strategy and planning.

ux visual design riaan wilmans

Digital Presence

Website or blog design, social media graphics, branding (logo, business cards), promotional materials for collaborations or sponsored content.

visual art

Art Gallery

This includes catalogue design, promotional materials for exhibitions (posters, invitations, social media graphics), and website design for galleries.

graphic art and illustration

Artist Portfolio

Website design for portfolio showcase, branding for the artist (logo, business cards), advertising materials for exhibitions or shows, social media graphics.

Featured Project

Brief: Design a comprehensive Book Launch Package that includes cover design, typesetting, formatting, and editorial illustrations for chapter openers. This package should also encompass the design of a publishing imprint logo and social media advertisements for the book.

Creative Response: The cover design was deeply influenced by themes of decolonisation and Marxist segregation. Each segment of the design adopted its own distinct style: the lower section employed a serif font to represent European influence, while the top section utilised a handwritten font to symbolise unemployment. This thematic consistency was maintained throughout all design materials.

The author used the book cover to market his book on social media using Facebook, and on television; channel eNCA and SABC.

Featured Project

Brief: Design a Book Launch Package including cover design, typesetting and formatting, and editorial illustration for chapter openers. Also, design the publishing imprint logo, and social media book ads.

Creative response: A cover design influenced by decolonisation and Marxist segregation, with each segment in its own design style; the bottom part with a serif font signifying European influence, and the top part with a handwritten font signifying unemployment. The same theme was taken through to the rest of the design material.

The author used the book cover to market his book on social media using Facebook, and on television; channel eNCA and SABC.

Testimonial

It was extremely easy and a great pleasure to work with Riaan. As per his webpage details he submitted to me seven great first proposals for my book cover. All were stunning in their own right and it was difficult to make a choice.

—Dr. Georges Hess

Testimonial

It was extremely easy and a great pleasure to work with Riaan. As per his webpage details he submitted to me seven great first proposals for my book cover. All were stunning in their own right and it was difficult to make a choice.

—Dr. Georges Hess

Blog

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The advantages of ebooks

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Book design terminology

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Building a strong author brand

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Blog

The self-publishing process

The self-publishing process involves several steps that authors must follow to successfully publish and market their books. Here's a detailed description of this process, from start to finish: Idea Development: The first step of the self-publishing process begins with...