Search Engine Optimisation
In today’s digital landscape, having a beautiful, functional website isn’t enough – it needs to be discoverable as well. That’s where Search Engine Optimisation (SEO) comes into play. SEO helps to make your website discoverable on the internet, ensuring that it’s visible to the very people who are searching for the products or services you offer.
When a site is indexed, Google bots crawl the website, scanning for keywords and meta tags embedded within its pages. They also take note of both inbound and outbound links, among other criteria. These elements are then used to determine a website’s ranking in Search. It’s important to note that the criteria and their relative importance are subject to change based on the latest Google algorithm, which updates periodically. However, some consistent criteria, as can be seen in the table below, always remain relevant.
SEO packages range from Basic to Advanced SEO integration. Even a basic level of SEO can significantly enhance your site’s visibility and reach, making it far preferable to having no SEO at all. After all, what good is a website if potential customers can’t find it when they search for products and services like yours? Let’s make sure your site isn’t just another drop in the digital ocean, but a lighthouse guiding customers to your door.
SEO Costs
Basic
Search Engine Optimisation- SSL certificate: Ensuring the website is secure is a foundational step before proceeding with other tasks.
- Cookie Notice: All websites that use cookies need to have a cookie notice to comply with privacy laws, so this should be done early on.
- Google Tracking Code: Once the site is secure and the cookie notice is in place, we can set up Google tracking to begin collecting visitor data.
- Sitemap.xml and robots.txt: These files help search engines understand the structure of your site and which pages to crawl, so they should be set up early on.
- Site Indexing: Once the website structure is properly defined, you can submit the site for indexing by search engines.
- Keyword Research and Optimisation for a limited number of pages: At this stage, we can identify the key phrases that you want to rank for and begin optimising the most important pages.
- On-Page SEO (title tags, meta descriptions, header tags): This involves optimising the individual elements on your pages to make them more attractive to search engines.
- Basic Link Building or Local SEO (Google My Business setup): After your on-page elements are optimised, you can start focusing on off-page factors like building links or setting up your Google My Business listing for local SEO.
- Simple Monthly Reports available on Retainer*: Finally, after the initial setup and optimisation tasks are complete, you can start monitoring performance and making ongoing improvements based on monthly reports.
- *Reports are not included in the once-off Basic package and can be purchased for an additional R250 monthly retainer fee.
Medium
Search Engine Optimisation- SSL Certificate: Ensuring the website is secure is the first foundational step.
- Cookie Notice: Setting up the cookie notice for compliance with privacy laws should follow.
- Google Tracking Code: Once the site is secure and the cookie notice is in place, the Google tracking code can be implemented to start collecting visitor data.
- Sitemap.xml and robots.txt: These are essential files that help search engines understand the structure of your site and which pages to crawl.
- Site Indexing: After the website structure is defined and the necessary files are in place, the site can be submitted for indexing by search engines.
- H1 Headings and Meta Tags: Proper headings and meta tags are key for on-page SEO, and can be addressed once the site is structured and indexed.
- More Comprehensive Keyword Optimisation: A deeper dive into keyword research and optimisation can help refine the site’s content and focus its SEO efforts.
- Content Creation and/or Blog Setup: Content is crucial for SEO, so creating valuable, keyword-optimized content or setting up a blog should be the next step.
- Advanced Link Building and Social Media SEO: With good content in place, you can shift focus to off-page SEO activities such as advanced link building and social media SEO.
- Detailed Monthly Reports Available on Retainer*: After the initial setup and optimisation tasks are complete, ongoing monitoring and improvements can be based on detailed monthly reports.
- *Reports are not included in the once-off Basic package and can be purchased for an additional R500 monthly retainer fee.
Advanced
Search Engine Optimisation- SSL Certificate: Ensuring the website is secure is the first foundational step.
- Cookie Notice: Setting up the cookie notice for compliance with privacy laws should follow.
- Google Tracking Code and Google Analytics: Once the site is secure and the cookie notice is in place, Google tracking and Analytics code can be implemented to start collecting visitor data.
- Sitemap.xml and robots.txt: These are essential files that help search engines understand the structure of your site and which pages to crawl.
- Site Indexing: After the website structure is defined and the necessary files are in place, the site can be submitted for indexing by search engines.
- Titles, H1 Headings, and Meta Tags: Proper titles, headings, and meta tags are key for on-page SEO, and can be addressed once the site is structured and indexed.
- Keywords: A deep dive into keyword research and optimisation can help refine the site’s content and focus its SEO efforts.
- Google My Business Account and Google Maps Listing: Setting up a Google My Business account and listing the business on Google Maps can enhance local SEO efforts.
- Social Media Share Widget and WhatsApp Chat Widget: Implementing these features can help increase social signals and engagement on the site.
- Rich Snippets: Optimising your site for rich snippets can increase the visibility of your pages in search results.
- Full Website SEO Audit: An extensive audit can reveal opportunities and areas for improvement in the site’s current SEO strategy.
- Comprehensive Content Strategy: A well-planned content strategy is crucial for attracting and engaging visitors, and for improving the site’s SEO.
- High-Level Link-Building Strategy: Advanced SEO requires a strategic approach to building high-quality, relevant links to the site.
- Conversion Rate Optimisation: Once traffic is being driven to the site, optimising for conversions becomes critical for maximizing the site’s value.
- Detailed Reporting and Analysis Available on Retainer*: After all the initial setup and optimisation tasks are complete, ongoing monitoring and improvements can be based on detailed reports and analyses.
- *Reports are not included in the once-off Basic package and can be purchased for an additional R1 000 monthly retainer fee.
SEO Process with the Client
The process of implementing SEO on a website involves several key steps, and requires close collaboration between the developer or designer and the client. Here’s a general overview of the process:
1. The Client potentially completes a SEO Questionnaire which include questions about the client’s products or services, their target audience, competitors, and goals for the website.
2. SEO Audit: The first step typically involves an SEO audit of the existing website. The developer or designer assesses the site’s current SEO status, identifying areas of strength and areas that need improvement. This involves reviewing the site’s content, meta tags, keyword usage, URL structure, site speed, mobile compatibility, backlink profile, and more.
3. Keyword Research: The developer or designer conducts keyword research to understand what terms and phrases potential customers use when searching for the products or services the client offers. This involves using SEO tools to analyze search volume, competition, and relevance. The client’s input is crucial in this step, as they understand their business and audience best.
4. SEO Strategy Development: Based on the audit and keyword research, the developer or designer formulates an SEO strategy. This strategy will outline how to improve the website’s structure, content, and technical aspects to enhance its visibility on search engines. The client should review and approve this strategy.
5. Implementation: Once the strategy is approved, the developer or designer begins making the necessary changes to the website. This can include modifying the site’s code, improving its speed, creating or optimizing content, and building high-quality backlinks.
6. Monitoring and Reporting: After implementation, it’s important to monitor the site’s performance and make adjustments as necessary. The developer or designer should provide regular reports to the client showing the site’s progress in search engine rankings, traffic, and conversions. This allows the client to see the return on their investment and helps guide future SEO efforts.
7. Continual Optimisation: SEO is not a one-time task but an ongoing process. As search engine algorithms change and the online competitive landscape evolves, the SEO strategy may need to be adjusted. The developer or designer should continue to monitor the site, make necessary updates, and communicate regularly with the client about their progress.
Remember, successful SEO requires a partnership between the developer or designer and the client. The developer or designer provides the technical expertise, while the client provides valuable insight into their business, industry, and customers. Together, they can create an effective SEO strategy that enhances the website’s visibility and drives more traffic to the site.
Search Engine Optimisation
In today’s digital landscape, having a beautiful, functional website isn’t enough – it needs to be discoverable as well. That’s where Search Engine Optimisation (SEO) comes into play. SEO helps to make your website discoverable on the internet, ensuring that it’s visible to the very people who are searching for the products or services you offer.
When a site is indexed, Google bots crawl the website, scanning for keywords and meta tags embedded within its pages. They also take note of both inbound and outbound links, among other criteria. These elements are then used to determine a website’s ranking in Search. It’s important to note that the criteria and their relative importance are subject to change based on the latest Google algorithm, which updates periodically. However, some consistent criteria, as can be seen in the table below, always remain relevant.
SEO packages range from Basic to Advanced SEO integration. Even a basic level of SEO can significantly enhance your site’s visibility and reach, making it far preferable to having no SEO at all. After all, what good is a website if potential customers can’t find it when they search for products and services like yours? Let’s make sure your site isn’t just another drop in the digital ocean, but a lighthouse guiding customers to your door.
SEO Costs
Medium
Search Engine Optimisation- SSL Certificate: Ensuring the website is secure is the first foundational step.
- Cookie Notice: Setting up the cookie notice for compliance with privacy laws should follow.
- Google Tracking Code: Once the site is secure and the cookie notice is in place, the Google tracking code can be implemented to start collecting visitor data.
- Sitemap.xml and robots.txt: These are essential files that help search engines understand the structure of your site and which pages to crawl.
- Site Indexing: After the website structure is defined and the necessary files are in place, the site can be submitted for indexing by search engines.
- H1 Headings and Meta Tags: Proper headings and meta tags are key for on-page SEO, and can be addressed once the site is structured and indexed.
- More Comprehensive Keyword Optimisation: A deeper dive into keyword research and optimisation can help refine the site’s content and focus its SEO efforts.
- Content Creation and/or Blog Setup: Content is crucial for SEO, so creating valuable, keyword-optimized content or setting up a blog should be the next step.
- Advanced Link Building and Social Media SEO: With good content in place, you can shift focus to off-page SEO activities such as advanced link building and social media SEO.
- Detailed Monthly Reports Available on Retainer*: After the initial setup and optimisation tasks are complete, ongoing monitoring and improvements can be based on detailed monthly reports.
- *Reports are not included in the once-off Basic package and can be purchased for an additional R500 monthly retainer fee.
Advanced
Search Engine Optimisation- SSL Certificate: Ensuring the website is secure is the first foundational step.
- Cookie Notice: Setting up the cookie notice for compliance with privacy laws should follow.
- Google Tracking Code and Google Analytics: Once the site is secure and the cookie notice is in place, Google tracking and Analytics code can be implemented to start collecting visitor data.
- Sitemap.xml and robots.txt: These are essential files that help search engines understand the structure of your site and which pages to crawl.
- Site Indexing: After the website structure is defined and the necessary files are in place, the site can be submitted for indexing by search engines.
- Titles, H1 Headings, and Meta Tags: Proper titles, headings, and meta tags are key for on-page SEO, and can be addressed once the site is structured and indexed.
- Keywords: A deep dive into keyword research and optimisation can help refine the site’s content and focus its SEO efforts.
- Google My Business Account and Google Maps Listing: Setting up a Google My Business account and listing the business on Google Maps can enhance local SEO efforts.
- Social Media Share Widget and WhatsApp Chat Widget: Implementing these features can help increase social signals and engagement on the site.
- Rich Snippets: Optimising your site for rich snippets can increase the visibility of your pages in search results.
- Full Website SEO Audit: An extensive audit can reveal opportunities and areas for improvement in the site’s current SEO strategy.
- Comprehensive Content Strategy: A well-planned content strategy is crucial for attracting and engaging visitors, and for improving the site’s SEO.
- High-Level Link-Building Strategy: Advanced SEO requires a strategic approach to building high-quality, relevant links to the site.
- Conversion Rate Optimisation: Once traffic is being driven to the site, optimising for conversions becomes critical for maximizing the site’s value.
- Detailed Reporting and Analysis Available on Retainer: After all the initial setup and optimisation tasks are complete, ongoing monitoring and improvements can be based on detailed reports and analyses.
- *Reports are not included in the once-off Basic package and can be purchased for an additional R1 000 monthly retainer fee.
SEO Process with the Client
The process of implementing SEO on a website involves several key steps, and requires close collaboration between the developer or designer and the client. Here’s a general overview of the process:
1. The Client potentially completes a SEO Questionnaire which include questions about the client’s products or services, their target audience, competitors, and goals for the website.
2. SEO Audit: The first step typically involves an SEO audit of the existing website. The developer or designer assesses the site’s current SEO status, identifying areas of strength and areas that need improvement. This involves reviewing the site’s content, meta tags, keyword usage, URL structure, site speed, mobile compatibility, backlink profile, and more.
3. Keyword Research: The developer or designer conducts keyword research to understand what terms and phrases potential customers use when searching for the products or services the client offers. This involves using SEO tools to analyze search volume, competition, and relevance. The client’s input is crucial in this step, as they understand their business and audience best.
4. SEO Strategy Development: Based on the audit and keyword research, the developer or designer formulates an SEO strategy. This strategy will outline how to improve the website’s structure, content, and technical aspects to enhance its visibility on search engines. The client should review and approve this strategy.
5. Implementation: Once the strategy is approved, the developer or designer begins making the necessary changes to the website. This can include modifying the site’s code, improving its speed, creating or optimizing content, and building high-quality backlinks.
6. Monitoring and Reporting: After implementation, it’s important to monitor the site’s performance and make adjustments as necessary. The developer or designer should provide regular reports to the client showing the site’s progress in search engine rankings, traffic, and conversions. This allows the client to see the return on their investment and helps guide future SEO efforts.
7. Continual Optimisation: SEO is not a one-time task but an ongoing process. As search engine algorithms change and the online competitive landscape evolves, the SEO strategy may need to be adjusted. The developer or designer should continue to monitor the site, make necessary updates, and communicate regularly with the client about their progress.
Remember, successful SEO requires a partnership between the developer or designer and the client. The developer or designer provides the technical expertise, while the client provides valuable insight into their business, industry, and customers. Together, they can create an effective SEO strategy that enhances the website’s visibility and drives more traffic to the site.
Search Engine Optimisation
In today’s digital landscape, having a beautiful, functional website isn’t enough – it needs to be discoverable as well. That’s where Search Engine Optimisation (SEO) comes into play. SEO helps to make your website discoverable on the internet, ensuring that it’s visible to the very people who are searching for the products or services you offer.
When a site is indexed, Google bots crawl the website, scanning for keywords and meta tags embedded within its pages. They also take note of both inbound and outbound links, among other criteria. These elements are then used to determine a website’s ranking in Search. It’s important to note that the criteria and their relative importance are subject to change based on the latest Google algorithm, which updates periodically. However, some consistent criteria, as can be seen in the table below, always remain relevant.
SEO packages range from Basic to Advanced SEO integration. Even a basic level of SEO can significantly enhance your site’s visibility and reach, making it far preferable to having no SEO at all. After all, what good is a website if potential customers can’t find it when they search for products and services like yours? Let’s make sure your site isn’t just another drop in the digital ocean, but a lighthouse guiding customers to your door.
SEO Costs
Basic
Search Engine Optimisation- SSL certificate
- Cookie Notice
- Google Tracking Code
- Sitemap.xml and robots.txt
- Site Indexing
- Keyword Research and Optimisation for a limited number of pages
- On-Page SEO (title tags, meta descriptions, header tags)
- Basic Link Building or Local SEO (Google My Business setup)
- Simple Monthly Reports available on Retainer*
- *Reports are not included in the once-off Basic package and can be purchased for an additional R250 monthly retainer fee.
Medium
Search Engine Optimisation- SSL Certificate
- Cookie Notice:
- Google Tracking Code
- Sitemap.xml and robots.txt
- Site Indexing
- H1 Headings and Meta Tags
- More Comprehensive Keyword Optimisation
- Content Creation and/or Blog Setup
- Advanced Link Building and Social Media SEO
- Detailed Monthly Reports Available on Retainer*
- *Reports are not included in the once-off Basic package and can be purchased for an additional R500 monthly retainer fee.
Advanced
Search Engine Optimisation- SSL Certificate
- Cookie Notice
- Google Tracking Code and Google Analytics.
- Sitemap.xml and robots.txt
- Site Indexing
- Titles, H1 Headings, and Meta Tags
- Keywords
- Google My Business Account and Google Maps Listing
- Social Media Share Widget and WhatsApp Chat Widget
- Rich Snippets
- Full Website SEO Audit
- Comprehensive Content Strategy
- High-Level Link-Building Strategy:
- Conversion Rate Optimisation:
- Detailed Reporting* and Analysis Available on Retainer
- *Reports are not included in the once-off Basic package and can be purchased for an additional R1 000 monthly retainer fee.
SEO Process with the Client
The process of implementing SEO on a website involves several key steps, and requires close collaboration between the developer or designer and the client. Here’s a general overview of the process:
1. The Client potentially completes an SEO Questionnaire which include questions about the Client’s products or services, target audience, competitors, and goals for the website.
2. SEO Audit: The first step typically involves an SEO audit of the existing website. The designer assesses the site’s current SEO status, identifying areas of strength and areas that need improvement. This involves reviewing the site’s content, meta tags, keyword usage, URL structure, site speed, mobile compatibility, backlink profile, and more.
3. Keyword Research: The designer conducts keyword research to understand what terms and phrases potential customers use when searching for the products or services the client offers. This involves using SEO tools to analyse search volume, competition, and relevance. The client’s input is crucial in this step, as they understand their business and audience best.
4. SEO Strategy Development: Based on the audit and keyword research, the designer formulates an SEO strategy. This strategy will outline how to improve the website’s structure, content, and technical aspects to enhance its visibility on search engines. The client should review and approve this strategy.
5. Implementation: Once the strategy is approved, the designer begins making the necessary changes to the website. This can include modifying the site’s code, improving its speed, creating or optimising content, and building high-quality backlinks.
6. Monitoring and Reporting: After implementation, it’s important to monitor the site’s performance and make adjustments as necessary. The developer or designer should provide regular reports to the client showing the site’s progress in search engine rankings, traffic, and conversions. This allows the client to see the return on their investment and helps guide future SEO efforts.
7. Continual Optimisation: SEO is not a one-time task but an ongoing process. As search engine algorithms change and the online competitive landscape evolves, the SEO strategy may need to be adjusted. The developer or designer should continue to monitor the site, make necessary updates, and communicate regularly with the client about their progress.
Remember, successful SEO requires a partnership between the developer or designer and the client. The developer or designer provides the technical expertise, while the client provides valuable insight into their business, industry, and customers. Together, they can create an effective SEO strategy that enhances the website’s visibility and drives more traffic to the site.