Brand Design

I n Riaan’s brand design approach he works with a Client to find or create the interiority of the brand sphere. All visual communication serves as signifiers to the inside of the brand sphere. The interiority, or qualia, or emotional substance of a brand in this design approach can be discovered by means of the unique value proposition, the brand promise, or any other qualitative and quantitative criteria of a given brand; all of which are covered by the brand design questionnaire.


Brand Design Process 
  1. The Client expresses his or her interest through the Enquiries page on this website.
  2. Riaan sends a Brand Design Questionnaire which the Client complete and submit.
  3. Riaan asks a few questions based on the enquiry and the questionnaire and sends a quote for approval.
  4. On approval of the quote, Riaan sends an invoice on the deposit.
  5. Once the deposit has been paid Riaan starts by working on a mood board, typography exploration, form language ideation, symbolism research, concept sketches and concept designs.
  6. The concepts are presented to the client and a look and feel are decided upon.
  7. Based on the selected look and feel Riaan develops a few variations.
  8. The concepts are presented to the Client.
  9. The Client decides on a design concept and gives design recommendations.
  10. Riaan discuss and integrate the design recommendations and sends the design back to the Client.
  11. The Client and Riaan go through a reasonable number of iterative steps to refine the brand identity until the brand visual identity material is finalised.
  12. Riaan sends the invoice for the remaining amount.
  13. Riaan hands over the final design(s).


Web Design Process
  1. Does the Client have an existing domain? Are the FTP/Cpanel login details available?
  2. Does the Client need Hosting?
  3. Purchase or park domain if necessary.
  4. Client to provide a business plan or fill a questionnaire.
  5. For eCommerce websites, Client needs to subscribe to Payfast and provide merchant ID to add to Woocommerce.
  6. Site ‘under maintenance’ homepage design and upload.
  7. CMS installation.
    1. Install WordPress.
    2. Install theme.
  8. Website (re)design.
    1. Mood board/pinboard.
    2. Layout sketches.
    3. Wireframing navigation structure and  flow.
    4. Look and feel options.
  9. Banners design.
  10. Icons creation.
  11. Content upload.
  12. Permalink structure set to post name.
  13. Pages creation.
    1. Main menu pages.
    2. Terms and conditions page.
    3. Return and refund policy page.
    4. FAQ page.
    5. Blog page.
  14. Pages layout implement.
  15. Menu creation.
  16. Footer menu creation.
  17. Social media links and icons embed.
  18. Search widget.
  19. Google analytics and tracking code.
  20. Contact form plugin install.
  21. Really Simple SSL plugin install (secure connection).
  22. SEO.
    1. Yoast SEO.
    2. Meta Descriptions.
    3. Keywords.
    4. Titles.
    5. H1 Headings.
    6. Google tracking code
  23. Akismet anti-spam plugin install.
  24. Allow site crawling (robots.txt).
  25. Troubleshoot errors + inconsistencies.
  26. eCommerce integration.
    1. WooCommerce plugin install, setup.
    2. Did the client subscribe to Payfast? Insert merchant ID.
    3. Payfast plugin install, setup.
    4. Shipping zones? (which provinces, countries ship to).
    5. Shipping costs? (per province, country).
    6. Add products (pricing, categories, descriptions, meta tags, alt tags, keywords).
    7. Products availability; qty include? (show availability?).
    8. Payfast/Stripe/Paypal/Direct transfer/other.
  27. Jetpack plugin (security).
  28. Add and enable breadcrumbs.
  29. Add social media share widget and share icons.
  30. Cross-device compatibility testing.
  31. Cross-browser compatibility testing.
  32. Build and submit a sitemap.
  33. Google site indexing with Google Search Console.
  34. Training session to do maintenance.
  35. Site handover.
  36. Maintenance at Clients’ request or on retainer.
  37. Yearly domain renewal.