Brand Design Questionnaire Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Do you have a business plan? If yes, please send it to info@riaanwilmans.co.zaTemplate available at https://nipmo.dst.gov.za/uploads/files/Appendix-E-_Business-plan-template-for-a-start-up-business.pdfDo you have any existing advertising material? Please send it to info@riaanwilmans.co.zaDo you have a brand name or possible names yet? If so, what is it, and what does it mean?Which problem does your business intend to solve? Which gap in the market does your business aim to fill?Which kind of solutions does your business offer?Please list your services?Please list your product categories?How many products do you have in total?Please describe the target market?What sets your business apart from others in your industry? What are some of the competitive advantages?Do you currently have a slogan? What does it mean?What are some of the brand values, and which one is the most important?What is the marketing and sales plans, briefly? Which platforms/distribution channels are used for marketing, and what sales strategies are employed?How can the marketing and sales plans be improved?Can you briefly tell me about the business location(s), facilities, the kind of technology used, equipment and tools?What are the business milestones or goals? How are they measured, what are the metrics?Can you briefly tell me about the company team?What is the service area, geographically speaking?Please tell me about the company or organisation vision? How will your company make the world a better place?What would you say is the unique value proposition?Please tell me about the company or organisation mission statement?What will your company abstain or refrain from doing? Which trait if any corresponds the most with your brand?Please select an option.Excitement: carefree, spirited, and youthful.Sincerity: kindness, thoughtfulness and truthfulness.Ruggedness: rough, tough, outdoorsy, and athletic.Competence: successful, accomplished and influential, highlighted by leadership.Sophistication: elegant, prestigious, and sometimes even pretentious.None of the above.Source: https://www.investopedia.com/terms/b/brand-personality.aspIf none of the above, which trait describes your brand?If the brand can be compared to an archetype, which would it be?Please select an option.The Innocent: Companies with strong values, seen as trustworthy, reliable and honest.The Regular Guy or Gal: Common touch, solid virtues, gives a sense of belonging.The Hero: Make a positive mark on the world, solve major problems or enable/inspire others to do so.The Outlaw: Agent of change, advocate for the disenfranchised, allow people to vent or break with conventions.The Explorer: Exciting, risk-taking, authentic.The Creator: Visionary, help customers express or create, and foster their imagination.The Ruler: Help people become more organized, restore order, create more stability and security in a chaotic world.The Magician: Help people transform their world, inspire change, expand consciousness.The Lover: Help people feel appreciated, belong, connect, enjoy intimacy, build relationships.The Caregiver: Help people care for themselves, serve the public through health care, education or aid programs.The Jester: Help people have a good time or enjoy what they are doing, allow people to be more impulsive and spontaneous.The Sage: Help people to better understand the world, provide practical information and analysis.Other.Source: https://www.thehartford.com/business-insurance/strategy/brand-archetypes/choosing-brand-archetypeWhich symbols do you think express your brand and what does it mean?Please describe the culture of your industry? What are the people like whom are icons in your industry? What kind of mood or state of being does your brand endorse? What does it feel like to be in the brand sphere?What colour(s) would you say expresses that state of being and why?Which Tarot card would correspond with your brand?Which alchemical symbol would correspond with your brand?Which chakra would correspond with your brand?What attitude does your brand inspire?Please explain the look and feel of your brand? What kind of typography do you think can work with your brand and why? Which brands relate to your brand in terms of brand personality?What would you say is the brand promise?If your brand promise could be summarised in one word, what would that be?Would you like to recieve a copy of this form for your own reference?YesNoIs there anything else you would like to add?MessageSubmit
