Brand Design Questionnaire

Template available at https://nipmo.dst.gov.za/uploads/files/Appendix-E-_Business-plan-template-for-a-start-up-business.pdf
https://www.eighty20.co.za/lsm-calculator/
Brand Identity Prism source: www.eurib.org
Source: https://www.investopedia.com/terms/b/brand-personality.asp
Source: https://www.thehartford.com/business-insurance/strategy/brand-archetypes/choosing-brand-archetype