Brand Design Questionnaire Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Do you have a business plan? If yes, please send it to design@riaanwilmans.co.za.Template available at https://nipmo.dst.gov.za/uploads/files/Appendix-E-_Business-plan-template-for-a-start-up-business.pdfDo you have any existing advertising material? Please send some of the material which captures the brand essence to design@riaanwilmans.co.za.Do you have a brand name or possible names yet? If so, what is it, and what does it mean?Which problem does your business intend to solve? Which gap in the market does your business aim to fill? Which kind of solutions does your business offer?Please list your services?Please list your product categories?How many products do you have in total?Please describe the target market? The Living Standards Measure or LSM is a standard way of segmenting people based on various demographics.https://www.eighty20.co.za/lsm-calculator/What sets your business apart from others in your industry? What are some of the competitive advantages?Do you currently have a slogan? What does it mean? What is the marketing and sales plans, briefly? Which platforms/distribution channels are used for marketing, and what sales strategies are employed?How can the marketing and sales plans be improved?Can you briefly tell me about the business location(s), facilities, the kind of technology used, equipment and tools?What are the business milestones or goals? How are they measured, what are the metrics?Can you briefly tell me about the company team?What is the service area, geographically speaking?Please tell me about the company or organisation vision? How will your company make the world a better place?Please tell me about the company or organisation mission statement?Among the competitive advantages, which advantages can be used as the unique value proposition?What are the brand values and principles? What does the brand stand for?What is the brand promise (mission + vision + values)?If your brand promise could be summarised in one word, what would that be?In terms of the Jean-Noël Kapferer Brand Identity Prism, what is the brand physique, in other words, what does the brand look and feel like? These can include colour, shape, pattern, and texture. Brand Identity Prism source: www.eurib.orgAnother way of asking the question above on brand physique is to ask, what kind of mood or state of being does your brand endorse, and which colour, shape, pattern, and or texture would you say express that state of being?Which symbols do you think express your brand and what does it mean?To continue with the Kapferer Brand Identity Prism, how would you describe the brand personality? If the brand was a person, or character, who or how would this person be?Which brands relate to your brand in terms of brand personality?Brand Identity Prism question number 3 is the following: how would you describe the brand culture; of which nationality is the brand?In terms of the culture of your industry, what are the people like whom are icons in your industry? Brand Identity Prism question number 4 is about relationship. How would you describe the ideal relationship between your brand and a customer? What specific services or benefits would they receive and what attitude towards the brand does that foster?Brand Identity Prism question 5 is about self-image. What self-image is likely portrayed by people making use of your brand?Brand Identity Prism question 6 is about reflection. What image will be reflected by the brand?Which trait if any corresponds the most with your brand?Please select an option.Excitement: carefree, spirited, and youthful.Sincerity: kindness, thoughtfulness and truthfulness.Ruggedness: rough, tough, outdoorsy, and athletic.Competence: successful, accomplished and influential, highlighted by leadership.Sophistication: elegant, prestigious, and sometimes even pretentious.None of the above.Source: https://www.investopedia.com/terms/b/brand-personality.aspIf none of the above, which trait describes your brand?If the brand can be compared to an archetype, which would it be?Please select an option.The Innocent: Companies with strong values, seen as trustworthy, reliable and honest.The Regular Guy or Gal: Common touch, solid virtues, gives a sense of belonging.The Hero: Make a positive mark on the world, solve major problems or enable/inspire others to do so.The Outlaw: Agent of change, advocate for the disenfranchised, allow people to vent or break with conventions.The Explorer: Exciting, risk-taking, authentic.The Creator: Visionary, help customers express or create, and foster their imagination.The Ruler: Help people become more organized, restore order, create more stability and security in a chaotic world.The Magician: Help people transform their world, inspire change, expand consciousness.The Lover: Help people feel appreciated, belong, connect, enjoy intimacy, build relationships.The Caregiver: Help people care for themselves, serve the public through health care, education or aid programs.The Jester: Help people have a good time or enjoy what they are doing, allow people to be more impulsive and spontaneous.The Sage: Help people to better understand the world, provide practical information and analysis.Other.Source: https://www.thehartford.com/business-insurance/strategy/brand-archetypes/choosing-brand-archetypeWhich potential pitfalls, snags, clichés, wrong interpretations and the like do we have to be aware of?Is there anything else you would like to add? 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